This proposal was made for a specialty tequila brand in 2012 to demonstrate the engagement of audiences in our online magazine, and the benefits for a sponsor seeking to win “halo effect” loyalty.
Adobeairstream.com launched as the first online arts and culture daily for the Rocky Mountain West in March 2009. In two and a half years we’ve built audiences to 25,000 unique visitors a month and just shy of a million hits—demonstrating the people power of a really strong niche. Our readers and visitors like what we do, because we tell the stories in web-ready formats that describe where we live and work—the stories in which people are finding themselves, and keep coming back for more.